No matter how wonderful social media and the internet is, there is sometimes nothing quite like discovering an exciting new brand in a magazine or book. Take last week for example - whilst flicking through the November issue of Elle Decoration, I came across a company which I instantly needed to know more about.
Another Country is a brand that creates contemporary craft furniture and accessories for the home. The minimalist designs and stripped-back approach, initially gave me the impression that they were a Scandinavian studio, however after a little more digging, I was excited to discover that they were in fact a British company, based in London.
When I began Redfern Prints, I always wanted to be able to share my passion for beautifully crafted pieces of design, which made a statement - a simplistic and toned down approach, however a statement nonetheless. If you over complicate things, often the impact is lost. Less is always more.
With that said, what pulled me in further when reading about Another Country, was their understanding and honesty surrounding the pieces they create. With an aim to deliver quality and longevity at fair prices, their products are built to last, both in terms of structure and aesthetics. Every aspect of what they do is considered - from the furniture produced from sustainably harvested timbers, to the packaging developed from recycled cardboard and paper. They have built a team who are all committed to working and living responsibly, and I think this is an element within design which is very easily forgotten.
When focusing on the design, Another Country find huge inspiration in the 'familiar and unpretentious forms of British Country kitchen style', as well as Japanese woodwork - and of course, traditional Scandi.
The 'Hardy series' is a favourite of mine; the beautifully considered shapes within the furniture, almost give the collection a sense of movement.
Derived from the poem 'Old Furniture' by Thomas Hardy, the collection by David Irwin focuses on the importance and beauty of furniture 'being handed down through generations'. The series consists mostly of chairs, with the collections' designs being inspired by two chair typologies from the 19th Century - Thomas Hardy's birth century. The 'Hardy Chair' was awarded the Design Guild Mark in 2016.
Once you know the story behind a product, there is another level of interest and appreciation, that develops - and now I definitely need to go and find a space in our home where I can nicely slot one of these incredible pieces.
Hello and welcome to our little corner of the internet. We are a British Design Studio, based in Manchester. Established in 2017, we are passionate about understated design, high-quality products and simple interiors. The blog is our sketchbook and your resource to feel inspired. We hope you like it!
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